Brain fitness and hydration go together like best friends. When you're true friends, you have that indescribable bond. You push each other to be better. There is nothing like a dependable, feel-good, energized day. Nothing. We love you like crazy Optimind!
We had a blast positioning Optimind as a day's best friend.
We highlighted ingredients that serve the task of providing information using blending the art and science of typography for an aesthetically pleasing and functional user experience. Readability is promoted with short sentences and headlines focus on benefits.
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A high cancel rate after the free trial. The generic "try it free" button led to confusion, friction, and a high refund rate.
Concise and useful microcopy conveys the specific consequence and value of the users' action. Benefit-driven copy combined with the monthly cost both converts and retains customers.
Immediate 20-25% increase in paid subscriptions.
