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Designs Systems for a University

An entire design ecosystem

Amplified the university's creative campaign, UI/UX, and designed systems for the marketing team to have smarter conversations with their students across media and channels.

See it in action.

VISIT SITE

Brand systems applied to program content.

Brand system and student-led campaign for a two-location university.

Our Role

  • Content Strategy
  • Storyboard Video Production
  • UX Design
  • Digital Design + Deployment

Tools Used

  • Adobe XD
  • Sketch
  • Webflow

The Team

  • Content Strategy
  • UX Designer

Duration

  • Content Strategy - six months
  • UX - Four months
  • UI - Two months

Key Contributions

  • Project Management
  • Concept Ideation
  • Prototyping
  • Competitive Research
  • User Research
  • Interaction Design
  • Animation Design

Process

1

Groundwork

Background research, stakeholder input, and competitor Analysis

2

Gameplan

Put the pieces together.

3

Ideate

Sketches

4

Bring to Life

Prototype design

5

Verify

Prototype testing and user testing

Custom Hubspot landing pages
Logo Clear Space
Colors
Email blast color application
Iconography
Charts and Graphs
Brand Guide
Stationery
Landing pages

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